This Advice was Last Updated 7 months ago.
Blogging is a good approach to providing valuable material and resources to your audience while also enhancing the SEO of your website. However, there are essential aspects you should know about SEO before you start blogging (search engine optimization).
In simple words, SEO involves making your website easily readable and accessible to search engine bots so that your pages appear when a related inquiry is performed.
Google ranks blogs depending on how well they meet a specific requirement, and if your blog entries don’t rank high, no one can ever find them, even if they’re good stuff. Furthermore, your content must be updated and provide original, relevant information that readers will not discover anywhere else.
Here are some ideas for making your blog entries more Google-friendly.
Looking for more great ideas ☍ ? Check out all our articles on this topic.
How To Optimize Your Blog Posts For Better SEO Rankings:
Blogging can help you improve your SEO quality by positioning your website as a relevant answer to your client’s questions.
Blog entries that employ several on-page SEO techniques can help you rank higher in search engines while making your website more attractive to visitors.
What exactly is blog SEO, and why is it so crucial?
Blog posts are identified, audited, and presented by search engines to those looking for them. Your blog will likely appear on the SERP (search engine results page) if your content is the most relevant, informative, and in-depth.
You can do the following things by optimizing your blogs for SEO:
- Improve the authority of your website.
- Optimize your visibility.
- Increase the number of visitors to your website.
- Increase the number of leads generated.
Start with identifying appropriate keywords for your blog posts and try to bring quality content to your audience.
Remember that Google ranks pages depending on various variables; in which the most important is content quality. Thus, if you want your blog posts to rank well, they must be high quality.
Here are key points on how to write high-quality content around your keywords:
- Start by making a list of relevant topics to your keyword phrase.
- Then conduct research and assemble data that will encourage your readers to learn more about the topic.
- Suppose you want to add other blogs’ content, use the paraphrasing tool ☍ to rewrite the content within no time. Select the tool according to your blog requirement.
- Use easy-to-read fonts and headings and write in a clear, concise manner.
- Make your blog article more engaging by including images, graphics, videos, and other multimedia features.
- When possible, make a checklist that is easy to follow.
- After you’ve finished your final text, have someone else read it to ensure it’s free of spelling and grammatical issues.
- Use a plagiarism checker ☍ to detect any duplication of your draft and proofread your blog post.
- When it’s acceptable, link to comparable content on your site.
As earlier said, to rank higher than the competition, you must create valuable content. Comprehensive, research-based content containing original data is usually preferred by search engines like Google, Bing, and Yahoo.
Consider these blog formats that offer helpful information while brainstorming new blog ideas:
- Detailed “how-to” instructions
- Specialist roundup articles
- Research papers are used to prove the point.
- “What is” posts for newbies
Choose “evergreen” keywords that people will search for throughout the year and for years. These will bring consistent traffic to your site, but they will also reduce the frequency you must update it.
After determining your keywords and researching your competition, you can start working on your article SEO.
SEO will allow you to develop your fan following and hopefully start monetizing your blog by increasing traffic to your site. Also, look at this advice on the correct blog post standard.
Add your article’s core keyword in the following areas (thanks to the Wix Blog tool, all of these elements are also incredibly easy to implement):
- The title of your post (H1)
- Your post’s first paragraph
- Your SEO title’s first section
- Your description of search engines
- The blog post page’s URL.
Keep in mind that you’re writing for people, not search engines. The principles of excellent writing stay intact.
Don’t overdo keyword stuffing: You’ll automatically incorporate these terms when writing on a given issue. And don’t worry: search engines have gotten better at recognizing synonyms and variations of your term, so you may utilize them to avoid sounding boring.
Because Google’s algorithm relies on user activity when determining rankings, bloggers should aim to keep their readers interested for as long as it takes.
Including a video or a podcast episode in your post, for instance, will encourage visitors to stay longer on your website, minimizing bounce rates.
Furthermore, according to a Search Engine Journal study, videos that rank in the SERP have a greater click-through rate than other media types.
We suggest developing a solid content marketing plan for your site or creating a podcast. Start making videos and listening to podcasts with a free video creator and player.
Since mobile devices are so common, Google has started monitoring and ranking websites based on mobile versions. As a result, mobile-optimized blogs receive an SEO boost.
However, your blog website templates already include a mobile-friendly layout and interface if you use Wix.
For most individuals, the expression “a picture is worth a thousand words” appears accurate, but search engines, sadly, don’t.
Because Google, Bing, and other search engines don’t perceive images the same way we do, you’ll need to provide them some context (in text) to help them understand your photos and graphics. When you include alt text to your images, search engines can better interpret them and index them quickly.
People will be able to find your images on Google Image Search if you write these short textual descriptions, enhancing traffic to your site and optimizing blog SEO.
Although social media isn’t famous for its SEO capabilities, it can help you get your name (and links).
You may raise the chances of someone sharing your interesting, original, and well-written blog entries by sharing them on Twitter, LinkedIn, Instagram, Facebook, and other social media platforms.
Search engines interpret the additional traffic from social media to signify that others value your blog, which might help your SEO.
The easiest way to perform this is to include a “share” and “Twitter Tweet” buttons in your blog entries so that your followers can share them.
Also, don’t forget to share your published blog entries on your social channels: use the wonderful ready-made themes in the Social Media Graphics tool to customize and spread the word about your writings.
One of the simple mistakes people make is about giving up too soon. It takes time to do the tasks mentioned in this post! If you want to succeed, you can’t just target a few keywords, send a few emails, and check your statistics a few times. Please continue to work on it.
After you’ve optimized a few posts, don’t stop there. Try to create as many blog posts as you can! Please return to your old stuff and improve it.
Continue to conduct keyword research and learn to predict what people will be looking for in your field. Keep an eye on your community’s pulse so you can stay one step ahead of the competition and generate content that people want to see.